Candy MOQ Explained: How Much Should You Order for Your First Trial?
MOQ decides whether your first candy order is a sensible test or an expensive gamble. Here is what MOQ means, why it exists, and the real numbers for our gummies, marshmallows and hard candy.
Every new buyer asks the same question: how much do I have to order? The answer is the MOQ — the minimum order quantity. It is not a sales trick. It is how production works, and understanding it helps you plan a first order that tests the market without tying up too much cash.
What MOQ means
MOQ is the smallest quantity a supplier will produce or ship for one product in one order. It is set per product, not per supplier, because different products run on different lines, packaging and batch sizes. A gummy line and a hard-candy tablet line do not share the same economics, so their MOQs are different.
Why suppliers set an MOQ
Three costs drive it. First, production: machines are set up, cleaned and run per batch, and a tiny batch costs almost as much to set up as a normal one. Second, packaging: printed bags and boxes are ordered in runs of their own. Third, shipping: a half-empty container costs nearly as much to move as a full one. A realistic MOQ protects both sides — the supplier can run efficiently, and the buyer gets a workable unit price.
OKK Candy's MOQs
Our MOQs are straightforward and listed on every product page:
Category | MOQ |
2 tons | |
50 cartons | |
Varies by item — ask for a quote |
All of our products have a one-year shelf life, so a trial quantity does not go to waste quickly — but do still match the quantity to your expected sales speed.
How to plan a first trial order
Start from your sales, not from the MOQ. Estimate how many units your channel can sell in two to three months, then check whether that volume meets the MOQ. If it does not, you have three options: pick a product with a lower MOQ, combine several products into one mixed order to test your market, or start with your best-selling one or two items and expand after the first sell-through.
Ask before you assume
MOQ is always worth a direct question. Some products can be combined, some packaging can be shared across items, and seasonal items may have different terms. Tell us the products you want and the quantity you have in mind — if there is a way to make the first order work, we will find it.
